Motion & Film
Brand films, title sequences and launch campaigns. Concept, design, animation and sound under one roof.
Motion & generative design studio · Rotterdam
We makepixels move.
Vonkel is an independent studio of nine designers, developers and one sound nerd. We build moving identities, films and real-time experiences for brands that refuse to stand still.
We treat code like clay and maths like a mood board, so the work keeps moving long after launch.
Most of what we make is not animated by hand. We design the rules, the colours and the behaviour, and then let systems do the drawing. That is how one identity can produce ten thousand trailers, and how an installation can still surprise us on its hundredth day.
We work best as a small, senior team sitting right next to yours: from the first sketch to the last export, without account managers in between.
Meet the studio →What we do
Four ways to make things move
Most projects mix all four. We are happy to take on a single piece too, as long as it is an interesting one.
Generative Identity
Logos and visual systems written as code, so they can respond to data, music or simply the time of day.
Live & Installations
Real-time visuals for stages, clubs, museums and public space, from one projector to a forty-metre LED wall.
Interactive Web
Websites and campaign pages where motion carries the message. WebGL, shaders and stubborn performance work.
9people in one studio by the Maas
140+projects shipped since 2015
23countries where our work has been on screen
0stock clips used. Ever.
How we work
From a rule to a world
Listen
We start with a workshop, not a pitch deck. What should people feel? Where will the work live? What absolutely cannot change? The answers become the constraints we design inside.
Explore
Two weeks of fast sketches in code and motion. You will see dozens of rough experiments, many of them ugly, and we will pick the two or three systems worth growing together.
Craft
The chosen system gets its colours, its type and its timing. This is the slow part: tuning parameters until the output feels designed rather than generated.
Deliver
Final films, real-time builds, tools for your team and a living style guide. We stay on call after launch, because systems that move occasionally need a nudge.
From the lab
Prints & experiments
Fridays are for unpaid curiosity. A few stills from the studio's ongoing series, all rendered straight from code.
Journal
All stories →Notes from the studio
What a one-line automaton taught us about title design
For a documentary about early computing we let a single row of pixels write the opening titles. Here is how Rule 110 ended up on a cinema screen.
Gradients that breathe: notes on colour in motion
A gradient on a poster is a decision. A gradient that moves is a whole series of decisions, and most of them are about restraint.
Noise is a material
Perlin noise is forty years old and still the most useful thing in our toolbox. Some thoughts on treating randomness like clay.
